I have lived here all of my life. I am fully aware that I did not invent the word "hon," but I did name my first restaurant in 1992 "It's a Café, Hon," which easily shortened to Café Hon. We organized and identified elements of "Hon culture" in Hampden, and others joined us to make "The Avenue" a popular commercial, artsy area.
All my company was trying to do by trademarking the commercial use of "Hon" was to protect it from merchandise knock-offs and poachers who wanted to capitalize on the commercial side of the concept enhancement work we had done. It was not meant to in any way take possession of the word or the culture from the public.
This whole situation is one of context. Our company's efforts are quite common in terms of protecting a popular business application you have developed. To think that we will make a huge amount of money from this is ludicrous and shows how an action, taken out of context and misunderstood, can cause great confusion and harm.