Under Armour extends sponsorship of running festival

Local company will sponsor Baltimore Marathon through 2012

October 08, 2010|By Baltimore Sun reporter

Organizers of the Baltimore Running Festival and Baltimore Marathon announced today that Under Armour has extended its title sponsorship of the event through 2012. Under Armour has been title sponsor since 2003.

As part of the agreement, Under Armour will provide state-of-the-art performance apparel to all participants.

"Our goal is to create a premium, international race for serious runners surrounded by a festival that celebrates the voice of our brand and the city of Baltimore," said Amy Larkin, Under Armour senior director of events, sponsorships and community. "We are proud to be part of such a fantastic event and we look forward to the future as we continue to grow the festival's global presence, enhance the experience for every competitor and their supporters, and build upon the great excitement in the city."

This year's running festival is next Saturday.

"Under Armour's support has been crucial in turning this festival from a local event into a global Baltimore tradition, said Lee Corrigan, president of Corrigan Sports Enterprises. "We are thrilled to have Under Armour as our partner for the next several years; they share our continued commitment to the city of Baltimore and to our runners, and bring a sense of authenticity and passion to an already exciting event. We are excited to discover how this partnership will help grow the Baltimore Running Festival."

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