Ray Lewis unveils sports apparel line

Merchandise includes jewelry, T-shirts, hats and jackets

September 15, 2010|By John-John Williams IV, The Baltimore Sun

Ray Lewis has dipped his toes into the sports apparel market with a new line of jewelry, logo T-shirts, hats and jackets.

The veteran Raven attempts to join the ranks of world-class athletes who have successfully made the leap into clothing, including Venus and Serena Williams, Michael Jordan, Lance Armstrong and Tiger Woods.

Items from Lewis' line, RL 52 Style, range in price from $25 for hats to $300 for bomber jackets. Jewelry, which ranges in price from $800 for a gold charm necklace to $1,900 for a diamond-accented necklace, will be created by New York designer Mauri Pioppo. A portion of the proceeds from sales for all merchandise will benefit the Ray Lewis Foundation.

"Going to NFL games this year will take on a whole new meaning as the stadium is filled with fans proudly wearing the RL52 branded line," according to literature promoting the line.

Although the line currently consists of 15 items, there are plans for expansion in the near future. The line is available at RL52style.com.

john-john.williams@baltsun.com

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