Ravens, state lottery renew profitable "scratch-off" game

August 09, 2010|By Jonathan Pitts, The Baltimore Sun

The Ravens will join forces with the Maryland Lottery for a second straight year, offering a scratch-off game in which players can win more than $11 million in Ravens-related prizes, officials said Monday.

Ravens president Dick Cass appeared with Stephen Marino, director of the Maryland Lottery, at the team's training camp in Westminster Monday to unveil the game, Ravens Cash Fantasy, which Marino said should generate a net revenue of about $2.5 million for the state.

More than 116,000 people played the inaugural version of the game last year, making it the best-selling $5 scratch-off in the lottery's history, Marino said. Tickets for this year's version went on sale statewide Monday.

Tickets for the game feature a perforated portion called "Extra Yards." That area contains a code. Players who enter the code on the Maryland Lottery's website can win prizes valued at up to $1 million, including season tickets for life, sideline access to games, framed autographed jerseys and away trips with the team.

The state lottery, which has awarded more than $17.7 billion in prizes in 37 years of operation, was one of the first lotteries to partner with an NFL team after the league okayed such arrangements in 2009.

"These are two iconic Maryland entities coming together to offer … winning experiences," Cass said. "It's a natural alliance."


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