They went on playing out those roles. We were pushing to be as edgy as we could in what we were showing. [All spots ended with] "You could learn a lot from a dummy. Buckle your safety belt."
Q: Tell me about production of the TV spots.
A: We had very little money to do the campaign. It was pro bono and public service.
William Dear directed all the spots. He was the best comedy director of television commercials and was working on [the movie] "Harry and the Hendersons." He brought on the special-effects guys that worked on "Star Wars." The director of photography was Allen Daviau, who was Steven Spielberg's director of photography and shot "E.T." and "The Color Purple."
When we went to get voices, we got [comedian] Jack Burns as the voice of Vince, and Larry was [actor] Lorenzo Music, who was the voice of Carlton the Doorman in [the TV show] "Rhoda" and went on to become the voice of Garfield the cat.