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Vintage stores struggle to keep up with demand for 'Mad Men' fashions

Show's popularity spurs local shop owners to rehab and sometimes even reproduce '60s-era garments

July 28, 2010|By John-John Williams IV, The Baltimore Sun

"Trying to find these clothes for everyday wear has become so difficult," said Grube, who rarely visited neighboring stores in order to find gently damaged clothing to restore and resell. She has also had to do more online shopping, which she dreads.

Gullivan has had to rely more on his "pickers"—freelance shoppers he pays to search for certain items at estate sales, flea markets, and garage sales.

"These women are out there beating the bushels," he said.

As the show ages, so will the clothes, according to Grube, who professes to be the show's biggest fan to have never watched more than five minutes of an episode.

Through her extensive research on the internet of the fashions of the show, Grube predicts that the future season's will be moving closer to the '70s era, which will mean more polyesters and brighter fabrics.

"I have more of that stuff," Grube said in reference to her inventory. "I'm looking forward to next season when they are a little more Mod."

Gullivan isn't as excited.

"I don't think the '70s are the most trendy," he said. "Polyester will outlive us all."

john-john.williams@baltsun.com

Get More 'Mad Men' style

New duds, vintage look: Want more of a modern "Mad Men" fashion feel? Banana Republic has just unveiled its newest line of clothes inspired by the show. The store will debut more clothes for the fall season on Aug. 10 and 12, according to Sandra Christian, general manager of the Banana Republic store in the Mall in Columbia. The collaboration between the show and the clothing chain is a perfect partnership, according to Christian. "We are both mad about style," she says. "Banana Republic is defined by the era of dressing. And Mad Men is defined by an era of style."

Find the black and grey color blocked dress for $130, and the classic black trench for $198 at Banana Republic, 10300 Little Patuxent Parkway in Columbia. Call 410-772-0819.

A timeless scent: While many of the perfumes of the "Mad Men" era have come and gone, Chanel No. 5 has stayed on top. The perfume is synonymous with sophistication, and elegance — kind of like the outward appearance of Betty Draper ( January Jones) on the show. The fragrance has a strong track record. Fashion and beauty icons, including Marilyn Monroe and Nicole Kidman, have been the face for this best-selling perfume of all time. It must be doing something right.

Find the Parfum 1.0 oz. bottle for $260.00 at Neiman Marcus, Nordstrom, Macy's, and Lord & Taylor stores.

Hair with '60s style: Love Joan's beehive? Want to achieve Betty's fabulous flip? Sue Ebert, owner of Kumbyah Inc. in Hampden can do all of the updos featured on "Mad Men." Ebert, who has done hair for a number of period productions, is a veteran with the updos. In fact, she puts her skills on display each year at Honfest when she styles hundreds of beehives. The updos can last up to a week, according to Ebert. "With the spray I have available it could last that long," she says. "When I put it in, I really put it in."

Find it for $50-$75 at Kumbyah Inc., 824 W. 36th St. in Hampden. Call 410-235-3663.

Add a modern touch: It's a match made in heaven. Our fashion experts say that people are matching modern accessories such as shoes with signature "Mad Men" garments. Plus, what's more retro than a Junior League gathering? There will be more than 400 pairs of new shoes at discounted prices. Brands include Steve Madden and Chinese Laundry. Styles include wedges, flats, heels, clogs, and espadrilles.

Sale runs Saturday from 10 a.m. to 5 p.m. and Sunday from 12 p.m. to 5 p.m. at the Wise Penny Thrift Store, 5902 York Road in Baltimore. Shoes range from $9.99 to $49.99. Call 410-435-5521.

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