Google kills off cougar ads, but sugar daddies are still on the prowl

May-December romance is only OK if December is a guy

May 20, 2010|By Susan Reimer

Google, the search engine giant, has banned, a website promoting relationships between older women and younger men, from advertising on its "family friendly" pages, while taking no such action against websites that offer to match young women with "sugar daddies," such as

Demi Moore and Ashton Kutcher made the May-December romance so mainstream that we now have a prime-time television show, "Cougar Town," on the topic. Even Demi's ex, tough guy Bruce Willis, is cool enough with it to show up at family gatherings.

But, which isn't particularly salacious compared with other dating websites, is banned from having its ads appear on more than 6,700 websites, including My Space and YouTube, because it was deemed "nonfamily."

This news first appeared in The New York Times, which scoffed: "So cougars and cubs are out, but sugar daddies and sugar babies are in," and pointed out that ads for a website that offers a chance to "date a hot cheating wife" are still appearing on PG-rated sites.

There is so much that is infuriating about this that it is hard to know where to begin.

I am thinking that the Google founders, wonderboys Larry Page and Sergey Brin, were so creeped out by the idea of someone their mothers' ages dating some surfer dude that they freaked and banned anything "cougar."

"It's just wrong all around," CougarLife founder Claudia Opdenkelder told the Times. "It's age and gender discrimination. It's just about older, successful, independent, strong women who enjoy someone that's younger."

It is worth noting that Opdenkelder is 39 and lives with a 25-year-old boyfriend.

It is also worth noting that Google is still running ads for CougarLife's brother company,, which proposes to hook up "ambitious and attractive" young women with "successful and generous benefactors to fulfill their lifestyle needs."

Does that say "sex for money" to you, or is it just me?

It has always been OK for silver-haired alpha males to have their pick of nubile young women. Anthropologists will tell you that is how the species has survived.

But it's still not OK for women to present any sexual appetite once they are no longer fertile. It's considered, like, gross. The Miss America ideal of sexually attractive womanhood prevails. The rest of us are just so much gray hair and tennis shoes. Undesirable and invisible.

I might be less irritated if Google weren't run by a pair of Stanford-trained brainiacs in their 30s who, if Ken Auletta's biography of the company is accurate, have some serious God complex issues.

Page and Brin actually sound like several of the adult male children I know, who think they will turn to a pillar of salt if they see their mothers in so much as a full-length bathrobe.

The Google motto, by the way, is "Don't be evil."

Maybe the company thinks that should apply to women with an eye for a younger guy.

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