Why so glum, Baltimore?

May 14, 2010

You'd think the PR experts responsible for the city's new $500,000 "Happy Place" campaign could have found some happy faces for the banner whose photo accompanies Laura Vozzella's amusing May 13 column ("Floats like a butterfly, stings like a ... PR flop"). Other than the hair-curlered hon, there doesn't appear to be one smile in the bunch. I searched Babe Ruth images online and got more than 700,000 returns. Must be a smile in there somewhere.

Dying butterflies notwithstanding, this uninspired endeavor does have one thing in its favor: It makes Pimlico's "Get Your Preak On" effort look clever.

Don Struke, Baltimore

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