Under Armour hires new head of e-commerce

Baltimore sports apparel company to revamp Internet business

May 06, 2010|By Andrea K. Walker, The Baltimore Sun

Baltimore sports apparel company Under Armour said Thursday that it hired a former executive with the Orvis Co. to head its e-commerce business.

John Rogers, who most recently was vice president of multi-channel marketing at Orvis Co., will join Under Armour in mid-May. Rogers has also worked at Toysmart.com and Hasbro.

"Digital represents one of the most important places for our brand to connect with our young consumer," Kevin Plank, Under Armour founder and CEO said in a statement. "John has a strong track record of success, and as we continue to expand our e-commerce business, he will play a key role in optimizing this important distribution channel."

Rogers worked at Orvis for ten years. In his most recent job, he was responsible for leading e-commerce, database marketing and advertising across all channels. Rogers also led the introduction of the Orvis brand to the UK and spearheaded the business.

He played a critical role in transitioning the company from a wholesale business to a multichannel retailer with e-commerce as the fastest-growing channel. His work helped drive profits to their highest in 150 years.

Rogers will report to Plank.



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