Deaths elsewhere

March 22, 2010

ROY STEINFORT, 88

Former Associated Press executive

Roy Steinfort, a veteran newsman and former vice president of the Associated Press who turned the agency's radio operations into a service providing news to millions of listeners worldwide, died Sunday at age 88.

Steinfort died after a short battle with cancer, said his wife, Patricia Milton. In 2005, he had been seriously injured in an auto accident near his Leesburg, Va., home.

In a career spanning some 40 years, Steinfort went from covering sports in his native Kentucky to running a weekly paper to chief of all broadcast operations for the AP.

In 1951, Steinfort joined the AP in New Orleans, where he became state editor, covering legislative affairs, hearings into Louisiana organized crime and college sports.

In 1964 he was named a general broadcast executive and later vice president for broadcast, expanding the AP radio news network to more than 1,000 stations and relocating its headquarters to a modern broadcast center in Washington.

He was a "transformative" leader under whose guidance the AP broadcast division became "the primary source of news for the broadcast industry," said Jim Williams, who worked under Steinfort and later became senior vice president of AP Global Broadcast before retiring in 2008.

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