Hershey, Ferrero considering rival bid for Cadbury

November 19, 2009

HARRISBURG, Pa. - Hershey, hoping to expand its overseas presence, has lined up a potential partner as the most recognizable name in American chocolate considers starting a bidding war for British candy maker Cadbury PLC. Italian candymaker Ferrero International SA could give the Hershey Co. the financial firepower to top a $16.4 billion hostile bid by Kraft Foods Inc. Hershey and Ferrero said Wednesday they are considering a possible offer for Cadbury. Cadbury said it will consider any offer that delivers full value for the company.

- Associated Press

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