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A Taste Of Luxury

Boutique Hotel Monaco Opens Today In Former B&o Railroad Headquarters

July 30, 2009|By Edward Gunts , ed.gunts@baltsun.com

The Mediterranean Suites have soaking tubs for two, 37-inch flat-screen TVs, 500-thread-count Italian linens and a complimentary goldfish upon request.

There are "Tall Rooms" with extra-long mattresses and giraffe print robes for "vertically gifted" guests, "Pet Parlor Rooms" for travelers with four-legged companions, and a living room where guests can gather for a daily wine hour.

These are a few of the features at the Hotel Monaco Baltimore, a $65 million, 202-room "luxury boutique" hotel that opens today inside the former Baltimore & Ohio Railroad headquarters at 2 N. Charles St.

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This is the first property in Baltimore managed by San Francisco-based Kimpton Hotels & Restaurants, a company with a devoted following of business and leisure travelers. Kimpton established its Monaco brand for upscale hotels created inside historic structures such as the B&O Building, which dates to 1906.

"This building wants to be a hotel," said Monaco general manager Michael Damion. "Sometimes you run into a lot of roadblocks and an old building starts to fight you. But this building opened up its arms to us."

Baltimore's newest hotel is opening at a time when occupancy rates are down citywide, due in part to the nationwide recession and the completion of several new hotels here.

The Monaco is competing with an aggressive marketing campaign. It has been holding preview dinners this week in its first-level restaurant, the B&O American Brasserie. It's giving a free night's stay to meeting planners who take a tour. It's offering a rate of $129 per night for rooms that will cost $329 or more after October. The first guest today will be upgraded to the Majestic Suite and treated to champagne, strawberries and an in-room massage.

For hotels throughout the city, the occupancy rate during the first six months of 2009 was 58.2 percent, down from 62.3 percent for the first half of 2008, according to Smith Travel Research of Hendersonville, Tenn., and the Baltimore Area Convention and Visitors Association.

The number of rooms booked citywide actually rose 2.9 percent during the first half of 2009 compared with the first half of 2008, because more rooms were available this year. Including the Monaco, the city has 7,985 hotel rooms within a one-mile radius of Pratt and Light streets, according to the Downtown Partnership of Baltimore. A year ago, Baltimore had 6,782 rooms in that area.

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