At Perry Hall, students just produced the final Hallmark for the foreseeable future and will begin an online edition in the fall that might have a different name, said Martha Bingaman, the adviser there for three years.
The Hallmark staff went from raising more than $10,000 in ads when Bingaman first took over to now having trouble selling a $20 one - and from putting out eight issues annually to four this year, Bingaman said. For students and teachers navigating the digital sphere, the National Scholastic Press Association recently put out its first multimedia guidebook, executive director Logan Aimone said.
The association - which provides resources to help high school publications improve - has recognized online publishing for at least a decade, Aimone said. What once was a smaller pool of contenders for the association's Online Pacemaker awards "is getting a lot bigger, a lot faster," he said.
