Saying it with a slogan, sort of, kind of, more or less

janet's world

March 08, 2009|By Janet Gilbert | Janet Gilbert,Special to The Baltimore Sun

I'm always on the lookout for slogans, particularly advertising slogans because I used to get paid to write them. I even have one for "Janet's World" on my Web site: "Funny with a point."

Looking over my columns for the past couple of years, it occurs to me that "Funny, what's the point?" might have been more accurate some weeks. But "Funny with a point" made the cut because it is my overarching goal to make people laugh, whereas it is my under-arching goal to make people think.

not .

Perhaps this weird nonassociation with BGE helps bring in new business. Perhaps I would have more readers if I were to associate myself with a regulated utility, such as Verizon, changing the name of my column to "Janet's Verizon World." Of course, I would probably have to add several distinctive and memorable qualifying lines, such as: "Janet's Verizon World is not the same company as Verizon, which is a regulated utility. But Janet's husband works for Verizon, and he does share her world, so there is a somewhat weak connection. Can you hear us now?"

In summation, I would like to present this slogan for slogans: "Telling you, more or less." I think that says it all. And now I am going to empty the trash, because it's everywhere I want to be. But I'm not going to get mad, I'm going to get glad, and just do it. I'm going to be all I can be.

And I'm lovin' it.

To contact Janet or hear podcasts, visit

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