"Another real-world reminder," Novick says. "Escape is not going to be so easy this year."
ads to look for
Icons: Coca-Cola will revisit the famous 1980 "Mean Joe" Greene ad that featured the Pittsburgh Steelers' defensive lineman finding Coke refreshment on the way to the locker room. Current Steeler Troy Polamalu replaces Greene. And Bridgestone tires has Mr. And Mrs. Potato Head almost crashing into a herd of sheep on a drive through the country.
3-D : Grab your glasses. The movie Monsters vs. Aliens and SoBe Life Water boast extra-dimensional ads. The SoBe spot features its dancing lizard mascots and three NFL players, including the Ravens' Ray Lewis.
Sequels: The talking baby that caused such a stir in last year's ad when he spit up after making an online stock buy at E-Trade will be back. The company says the new spot acknowledges our economic woes. Good luck on selling this financial service after the past six months.
online Watch Ray Lewis' soBe life Water ad and other Superbowl commercials at baltimoresun.com/entertainment.
