Like it or not, Marks stays at 105.7

ON MEDIA

January 23, 2009|By RAY FRAGER | RAY FRAGER,ray.frager@baltsun.com

Back with more sports media notes because, unfortunately for you, the tide of change sweeping the country doesn't include me yet:

* Anita Marks is staying on the air in Baltimore for another year. On Wednesday, she signed a new one-year contract to remain at 105.7 The Fan, even though she had an offer to return to her native Miami area for a radio job, Marks said yesterday.

"I had some other offers, but after it was all said and done, CBS Radio made it clear they wanted me to be part of the future," Marks said. " ... They made me feel very wanted, very needed. That was probably the one thing that put me over the top."

The Examiner reported Wednesday night that a deal was imminent.

Her role will remain the same, primarily as co-host of the afternoon drive-time sports yakfest with Scott Garceau. The program is simulcast on MASN, and that was another part of the appeal to sign on for another year.

"The opportunity to be on television on MASN carried a lot of weight," she said, mentioning how the show reaches across the country.

* Marks is something of a polarizing figure on the local sports scene. Just about any mention of her in my blog (baltimoresun.com/mediumwell) draws a heavy anti-Marks response.

Part of the problem is that she had two major factors against her before she even spoke a word into a microphone: She is a woman talking sports, and she only recently arrived in Baltimore.

The first objection is patently ridiculous, and the second can be overcome eventually by displaying a depth of knowledge. Unfortunately for Marks, she hasn't shown that. Her pairing with Garceau helps in that regard.

She doesn't hesitate to express strong opinions, and her style contrasts with the more laid-back Garceau. Do the two mesh, though? It still sounds like a "chemistry" experiment to these ears.

* ESPN Radio, heard locally on 1300 AM, is shuffling its lineup. Starting Feb. 2, Doug Gottlieb, whose show currently airs 7 to 10 p.m., takes over as host of the 4-7 p.m. slot, and SportsCenter anchor Brian Kenny gets a two-hour show beginning at 8 p.m.

On March 16, Colin Cowherd's program adds an hour, running from 10 a.m. to 2 p.m., followed by Mike Tirico and Scott Van Pelt until 4. Van Pelt loses his afternoon show that ran 3 to 4.

* This season's NFL postseason games have averaged more viewers than prime-time Olympics telecasts in August, the NFL reports. Through Sunday's games, the playoffs drew an average of 29.9 million viewers, compared with 27.7 million for the Games. Of course, Michael Phelps couldn't swim every night.

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