Easy on pomp

Lanham firm orchestrates slightly toned-down celebration

Obama Inaugural

January 03, 2009|By Paul West | Paul West,paul.west@baltsun.com

LANHAM - At a production studio in suburban Maryland, a worker is applying glitter to a replica of the Liberty Bell - part of the Pennsylvania float in this month's inaugural parade - when Earl Hargrove strolls in.

He's carrying a toy bugle in one hand and wearing a huge grin on his face. More than most people, Hargrove loves a parade.

Barack Obama has promised to bring change to Washington, but when the inaugural committee hired Hargrove Inc. to orchestrate events around his swearing-in, it instead chose experience.

Hargrove, a longtime Anne Arundel County resident who co-founded the company, has designed floats for every inaugural parade over the past 60 years, and now he's hard at work on Obama's.

He has been described as a "quintessential displayman," a successful artist and entrepreneur with a reputation as one of the nation's top parade float makers. He has worked the East Coast parade circuit since the 1940s, from the Delmarva Chicken Festival in Salisbury to the Miss America pageant in Atlantic City.

But inaugural events are the heart of his life's work. The 80-year-old showman is the Picasso of presidential inaugurations.

"The inaugural parade is for America," Hargrove, an energetic Marine Corps veteran, said in an interview. "From West Coast to East Coast. North. South."

Inaugural ceremonies also help to define a new presidency.

Excitement surrounding Obama's inauguration is likely to be stratospheric, but the celebration will be taking place during the worst economic climate for a new administration since Franklin D. Roosevelt's.

Orders have gone out from the Obama camp to tone down inaugural excesses and keep a tight rein on costs.

The floats in honor of the new president's native Hawaii, featuring a painted backdrop of mountains covered with lush tropical vegetation, and of Joe Biden's native Pennsylvania "are the smallest floats we've ever built," said Hargrove.

Hargrove Inc. recently won the million-dollar-plus contract to oversee general services for the Presidential Inaugural Committee, including decorating all 10 official inaugural balls and providing lighting, sound and video for those and other official events.

In all, the special-events company will handle about 40 official and unofficial inaugural celebrations, possibly including the Maryland Democratic Party's unofficial ball on Jan. 18 at a Washington hotel.

"Every day we're having to renegotiate prices. It's cut, cut out," Hargove said. "One of the [official] balls was supposed to have been carpeted, but they decided to do away with the carpeting" to save money.

"Another thing Obama didn't want - or his committee didn't want, and I assume it's him - they didn't want anything very flashy," he said.

As a result, set designs for the inaugural balls were given "a high-class American look" with very muted reds, blues and stars, he said. Based on current plans, stage construction for the balls, however, will still allow the new president and first lady to make the sort of dramatic entrances that have become an Obama trademark.

Hargrove's son-in-law, Tim McGill, who, along with his wife, Carla, bought the family-owned business earlier this year, said the inaugural committee has decreed that recyclable materials be used where possible.

The company will use biodegradable components in the thousands of directional signs it will print for various inaugural venues, for example.

In the spirit of re-use and cost control, a 60-foot-long American flag float, originally built for a Ronald Reagan inaugural parade, will make another appearance this year.

It was recently trucked to Maryland from a parade museum at Shenandoah Caverns, a Virginia tourist attraction owned by Hargrove.

Over the next few days, inaugural preparations will move into high gear, with the hiring of hundreds of part-time workers and almost round-the-clock shifts at Hargrove's sprawling Lanham headquarters, a former Volkswagen facility with more than 7 acres under cover and a vast collection of props that would be the envy of the Smithsonian.

The company was founded after World War II by Hargrove and his father, a department-store window designer who got his start decorating windows for drug and liquor stores in Prince George's County. It has staged hundreds of Washington events, from the dedication of major monuments on the National Mall to the lighting of the national Christmas tree every year since 1954.

Hargrove, who officially retired last year, still comes to work every day and is in charge of designing floats for the Jan. 20 parade.

At the moment, his desk in a corner office crammed with mementos of past inaugurations is strewn with photos of icons from Obama's home state, including the Illinois Statehouse in Springfield and Wrigley Field in Chicago.

Hargrove said he'd like to get Illinois-based Caterpillar Inc. to send a giant tractor to tow the Land of Lincoln float he's envisioning as the parade's highlight.

Baltimore Sun Articles
Please note the green-lined linked article text has been applied commercially without any involvement from our newsroom editors, reporters or any other editorial staff.