"As of July, we have over 20,000 trained instructors in 35 countries, including Japan, Germany and beyond," said CEO Alberto Perlman, speaking from the company's Hollywood, Fla., headquarters. "We have sold over 3.5 million DVDs, and we can't keep our clothing line in stock."
Why does he think Zumba has caught on? It's simple, he said.
"We coined the phrase 'the party workout,' " he said. "Working out doesn't have to be dull. It should be fun! A party."
unique workouts
A Step Ahead Dance Center
410-661-1220; astepaheaddancecenter.com or zumba.com. Zumba offered on Mondays, Thursdays and Saturdays. Single classes cost about $15.
Patricia Moreno's intenSati
800-731-8211; satilife.com. The Ritz-Carlton, Amelia Island, Fla., has partnered with Moreno and personal development expert Laurie Gerber to hold a weekend workshop at the luxury oceanfront resort from Nov. 7-9. The "Design Your Life: A Life You Love in a Body You Love" wellness retreat will incorporate fitness program intenSati with motivational life coaching sessions. Information: ritzcarlton.com.
True Balance Studio & Wellness Center
410-800-2812; truebalancestudio.com. Aerial conditioning classes Mondays. Single classes cost about $15. Besides its Mount Vernon studio, True Balance is slated to open a second location in November at the Colonnade on West University Parkway.
MAC Harbor East
410-625-5000; macwellness.com. Class schedules and membership rates vary.
Baltimore Yoga Village
410-662-8626; baltimoreyogavillage.com. Classes range from $8-$15.