The Reinvention Of "the Baltimore Sun'

Readers Guide

August 22, 2008|By TIM FRANKLIN | TIM FRANKLIN,EDITOR

This Sunday, we will unveil a reinvention of The Baltimore Sun. No The Sun. The Baltimore Sun.

Changing our name after 171 years is no small matter. We did it because this is no small change to your newspaper, a Baltimore-based news organization that is the definitive source of news and information for this city and region.

This will be a whole new Baltimore Sun. It's a more visual newspaper for a more visual age. It's bolder, with more color, more photos and more of our personalities displayed prominently. The design is less cluttered. The content is better organized on clearly labeled pages. All of this was done to make the paper even more accessible and to improve your reading experience.

But the changes are not merely cosmetic. Over the course of next week, we'll be introducing some 40 new features to the paper to make it more relevant and useful in your daily lives.

The daily paper will consist of three sections -- news, sports and features. We've renamed our features section "You," and we'll be theming it daily with topics you've told us you care about -- entertainment, health and fitness, technology, home and garden and others. We've assembled all of our news -- state, local, business, and nation and world -- into an expanded front section. We've converted our daily Sports section from a tabloid to full-sized pages, and we've enlivened it with new features. We've created a new Sunday section called "Maryland Closeup," which will explore unique trends, issues and personalities that are having an impact in our state.

While much about The Baltimore Sun has changed, one thing hasn't. Maryland's largest news-gathering team is still passionately committed to a standard of journalistic excellence that has earned the newspaper 15 Pulitzer Prizes and dozens of other national and regional awards in recent years. We strive to provide you with award-winning coverage you can't find anywhere else

Baltimore Sun Articles
|
|
|
Please note the green-lined linked article text has been applied commercially without any involvement from our newsroom editors, reporters or any other editorial staff.