Media relations head picked

Board selects Teresa Kranefeld as communications manager

August 10, 2008

Teresa D. "Teri" Kranefeld, 31, publications specialist with Harford County public schools for the past year, has been appointed manager of communications by the Board of Education.

She succeeds Donald R. Morrison, who retired July 31 after 24 years with the public schools.

Kranefeld is well acquainted with the school system, having worked with it as the former education director for the American Lung Association of Maryland. She began work with the public schools in 2001, on its award-winning Environmental Protection Agency Indoor Air Quality Tools for Schools program. Kranefeld earned an EPA Special Achievement Award in 2004 for the program.

She has been publications specialist in the Public Information Office the past three years. A year ago, she was promoted to communications specialist, providing communication and public relations services to all the public schools and administrative offices.

During the past year, she successfully implemented the Alert-Now phone notification system and served as deputy spokeswoman for the county schools.

"The Harford County Public School System is, indeed, fortunate to have someone with the experience and the impressive ability of Teri Kranefeld to lead the communications office to the next level of service," said Superintendent Jacqueline C. Haas, who recommended Kranefeld to the board.

"During her three years of increasing responsibility in providing communications services for the school system, she has proven her value to the system and earned the respect of those with whom she has worked," Haas said.

Kranefeld, a native of Anne Arundel County and graduate of Severna Park High School, plans to sit for the Universal Accreditation Board exam to earn her Accreditation in Public Relations next spring. She has a bachelor's degree in mass communications from Towson University.

"The field of communications has evolved so rapidly over the past decade due to emerging technology and the public's ever-increasing demand for information, changing the way we must communicate with our students, parents, staff, and community," Kranefeld said.

"As the county continues to grow, attracting more young families, I look forward to reaching out and engaging the community in dialogue in order to increase parental and community involvement with the ultimate goal of impacting student achievement in a positive way," Kranefeld said.

Kranefeld, and her husband, Jason, have two children, Michael, 5, and Andrew, 3.

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