Other Notable Deaths

May 07, 2008

IRVINE ROBBINS, 90

Baskin-Robbins co-founder

Irvine Robbins, who as co-founder of Baskin-Robbins brought Rocky Road, Pralines n Cream and other exotic ice cream concoctions to most of America, has died.

Mr. Robbins, who had been ill for some time, died Monday at Eisenhower Medical Center in Rancho Mirage, Calif., said his daughter Marsha Veit.

While the company advertised that it offered 31 flavors, in fact it has created more than 1,000 flavors, according to its Web site.

Generations of kids trooped to Baskin-Robbins stores to buy ice cream flavors like Jamoca, Daiquiri Ice, Pink Bubblegum, Nuts to You and Here Comes the Fudge.

"Frankly, I never met a flavor I didn't like," Mr. Robbins told The New York Times in 1973.

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