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Snoop's seduction

March 11, 2008|By Rashod D. Ollison , Sun Pop Music Critic

Amid all the raps about how hard, fly and irresistible he is, Snoop tosses in unconvincing lyrical reflections of his family-man role seen on Father Hood. "Been Around Tha World," an ode to his wife, is still more about Snoop as he front-loads the cut with boasts about his international fame. But his commitment to his marriage - something he apparently wasn't feeling three years ago when he filed for divorce - is more tenderly displayed on the show.

Snoop's reconciliation with his wife was the inspiration behind "One Chance (Make It Good)." On the ho-hum track, he doles out simplistic relationship tidbits such as "if you like her/wife her." However, this is preceded by "Those Gurlz," a shimmering, laid-back cut where Snoop sounds much more convincing as the swaggering, potty-mouthed seducer.

With production by Snoop, Teddy Riley, DJ Quik and Everlast, Ego Trippin is the rapper's most musically chameleonic CD. "My Medicine," for instance, is the album's most outlandish departure. Dedicating the cut to a "real American gangsta," Johnny Cash, Snoop puts a country spin on his pimp game backed by a twangy combo of bass, drums and guitar. The result, though slightly corny, is still amusing.

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Overall, the new CD is redundant and much too long. Studded with a few duds, the CD still offers several cuts that showcase Snoop's peerless skills on the mike. Refreshing dashes of humor surface here and there. But Ego Trippin mostly comes off as a confused character study. The rapper clearly wants to continue selling the over-the-top gangsta-pimp image. But he wants to show more of the aging hip-hop superstar who's settling into family life. One side has long been repackaged over and over again; the other seen on Father Hood is still evolving.

But on Ego Trippin, he hasn't quite figured out how to reconcile the two.

rashod.ollison@baltsun.com

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