Advertisement

Saving on phones, gifts, trips

By Gregory Karp , The Morning Call|February 24, 2008

Smart spending advice is all around, and deals abound in all categories of spending. Sometimes it can be a quick tip that provides the "ah-hah!" moment - the figurative light bulb goes on and "ka-ching," money stays in your pocket.

Here's a list of tips and insights, from holiday spending to phone services.

Holiday regrets


Advertisement

How's that holiday spending hangover? Long after the gift wrap found its way to the landfill, people had regrets about how they spent their money and time over the holidays, according to a post-holiday survey. I helped develop the survey with personal finance speaker Matt Bell of MoneyPurposeJoy. com and market research firm Synovate.

About 30 percent of people said they wished they had spent less money on gifts during the holidays, and 28 percent wished they spent less time shopping in stores. Meanwhile, 54 percent of people regretted not spending more time with family and friends. If you want to know what's important to you, look at your datebook and your checkbook. Entries in each reveal your priorities.

Gift-giving

To spend less on gifts, Bell suggests now is the perfect time to take a cue from Old St. Nick by making a list and checking it twice. Make a list of not only holiday gifts but also presents for birthdays, anniversaries and other occasions. Planning often means you'll end up spending less.

Planning ahead also means you'll probably come up with better gifts, according to researchers in a study published in the Journal of Consumer Research. Research suggests that as a gift-giving deadline approaches, our perspective shifts from gifts with positive outcomes - something that will thrill the recipient - to gifts that will simply help us avoid a fight. The findings came from Cassie Theriault of Stanford University, Jennifer Aaker of the University of California, Berkeley, and Ginger Pennington of the University of Chicago.

The researchers also found that consumers on a tight deadline to plan a vacation, for example, will pay an average of $178 more when presented with negative pitches, such as "Don't get stuck at home!" and "Don't get ripped off," than they would pay for vacations with positive pitches, such as "Give yourself a memorable vacation!" and "Get the best deal!"

Meanwhile, consumers with longer time horizons for the trip would pay more - an average of $165 - when presented with positive pitches.

Phone

Baltimore Sun Articles
|