Time is ticking for online holiday shopping

December 16, 2007|By McClatchy-Tribune

Online shoppers have only a few days left to land deals and shipping incentives as the busiest week in e-retailing comes to an end.

The heaviest day in cyber shopping is known as "Green Monday," which online retailers pegged as last Monday.

Yahoo Shopping reported its traffic rose 50 percent on that day.

"We're very pleased with how the season is going," said Jason Khoury, online shopping expert for Yahoo Shopping, based in Santa Clara, Calif. "We're seeing a greater adoption. More and more people are looking online for at least some of their holiday purchases."

E-commerce data firm comScore Inc. reported that so far the biggest online shopping day was Dec. 6, with $801 million in sales.

The firm said that as of Dec. 9, consumers had spent $19 billion for online holiday shopping, and it predicts the entire season will bring in $29.5 billion, a 20 percent increase from 2006.

That means shoppers are expected to spend more than $10 billion online in the next week and half.

"Consumers seemingly restrained their early November holiday spending in the hopes of catching some attractive late-season deals," said Gian Fulgoni, comScore chairman, in a statement. "We expect that the current week will outperform the past week as the heaviest of the season."

Khoury said he recommends shoppers place their online orders by tomorrow to "maximize all the discounts and free shipping offers."

Target, Wal-Mart and Amazon will end their free standard shipping offers Tuesday. Macy's cutoff is Wednesday.

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