Other notable deaths

November 28, 2007

J. ROBERT CADE, 80

Creator of Gatorade

Dr. J. Robert Cade, who created the sports drink Gatorade and launched an industry that the beverage continues to dominate, died yesterday in Jacksonville, Fla., of kidney failure.

His death was announced by the University of Florida, where he and other researchers created Gatorade in 1965 to help the school's football players replace carbohydrates and electrolytes.

Now sold in 80 countries in dozens of flavors, Gatorade was born thanks to a question from then-Gators Coach Dwayne Douglas about why players don't urinate after games, Dr. Cade said in a 2005 interview with the Associated Press.

"That question changed our lives," Dr. Cade said.

Dr. Cade's researchers determined a football player could lose as much as 18 pounds - 90 to 95 percent of it water - during the three hours it takes to play a game.

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