Tiny and almost gingerbread-like on the outside, boundless on the inside, the titular toy store of Mr. Magorium's Wonder Emporium is indeed a magical place. A sort of organic, anthropomorphized FAO Schwarz, the emporium is redolent of simpler times with its emphasis on low-fi, nostalgia-inducing toys such as Slinky toys and Legos, along with plenty of other enchantments. A whir of activity and color, it beckons to young and old to surrender to their most innocent beliefs. The movie marks the feature directing debut of screenwriter Zach Helm (Stranger Than Fiction), who was inspired by a part-time toy store job he held while in college and by cultural influences as disparate as Rene Magritte, the Marx Brothers, Samuel Beckett and the Muppets (Kermit even has a cameo). While endearingly heartfelt and G-rated to boot, its storytelling suffers from a lack of locomotive force and characters that feel disappointingly two-dimensional.