Tourism association hires veteran marketing officer

October 03, 2007|By a Sun reporter

The head of the Baltimore Area Convention and Visitors Association announced yesterday that he has hired a tourism marketing veteran to fill the newly created position of executive vice president and chief marketing officer.

Sam Rogers, who spent a total of 15 years working for the Philadelphia Convention and Visitors Bureau, is set to become the second in command of BACVA when he begins work Oct. 10.

Rogers has spent the past two years launching Amicus International Hospitality Services, a destination management company in Philadelphia. From October 1997 until April 2005, he served as the Philadelphia convention bureau's vice president of tourism, according to BACVA officials. He also worked for the Philadelphia group from 1980 to 1987 as vice president of communications.

In between those two stints, Rogers worked for Elkman Advertising and Public Relations in Philadelphia, rising to executive vice president, and also served as director of marketing and communications for Norfolk, Va.

"Sam brings extensive experience in destination marketing to Baltimore," Tom Noonan, BACVA's president and CEO, said in a statement. "He's spent most of his career selling and promoting Philadelphia, and he's passionate about marketing and tourism.

"Sam's skill set and knowledge will be a tremendous asset to Baltimore's tourism industry as we raise the bar and look for creative and innovative ways to drive new business to Baltimore with limited marketing dollars."

BACVA officials say that, in his new position, Rogers will oversee marketing and campaigns for the organization - including Web site development and publications - and find ways to boost the marketing budget.

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