Hotels put energy into going green

Trends

August 05, 2007|By Alfred Borcover | Alfred Borcover,Chicago Tribune

In case you haven't noticed, hotels are going green, doing their part to be ecologically friendly. You might call it the Al Gore effect, although the movement began before An Inconvenient Truth won an Academy Award this year.

The green efforts go further than asking guests to use towels and bed linens more than once (as they do at home), conserve water and avoid flushing more detergent-laden water into sewers. It's also more than replacing incandescent light bulbs with compact fluorescent bulbs in guest rooms.

Other green initiatives are more subtle - things a guest might never notice: recycling, low-flow faucets and shower heads, water-saving toilets and the use of products that don't harm the environment or contribute to global warming.

Whether guests truly care about these hotel efforts is another matter. When you call a hotel to make a reservation, what are you most concerned about - the room rate and hotel's location or its conservation efforts? The only green at issue is dollar cost.

Some 59 percent of frequent travelers admit to letting their "green routines" slip when on the road, according to a just-released survey commissioned by the new Element extended-stay brand of Westin Hotels, part of Starwood Hotels & Resorts. Conducted by StudyLogic, a New York research firm, via telephone interviews with 1,041 respondents who had a minimum of three hotel stays over the past 12 months, the survey of frequent travelers found:

70 percent open a new mini-bottle of shampoo and conditioner each time they shower on the road.

75 percent expect fresh sheets and towels daily in a hotel, but not at home.

63 percent are more likely to leave a light on when they leave a hotel room than at home.

62 percent said one reason they use water and energy less efficiently in a hotel than at home is that they "don't have to pay for it."

According to Starwood, when Westin's first Element Hotel opens in Lexington, Mass., next year, shampoo dispensers will eliminate multiple plastic mini-bottles; water-saving devices will conserve an estimated 4,358 gallons of water per room each year; compact fluorescent light bulbs will cut energy use by 75 percent, and eco-friendly materials will be used throughout the hotel.

As responsible corporate entities, Starwood and other hotel companies believe they must slash waste and pollution because it makes both sound economic and public relations sense. While many hotel groups have green policies in place, Hyatt, Ritz-Carlton and others are ramping up their eco-initiatives. In time the whole industry will have to be green to be competitive.

Kimpton Hotels, a boutique group of 42 properties, launched an EarthCare program about four years ago. The mission is "to deliver a premium guest experience through nonintrusive, high quality, eco-friendly products and services." Translation: Use recycled paper and soy-based inks, recycle paper and other materials in hotels, install water-saving faucets, shower heads and toilets, use energy-saving lighting.

In Chicago's Monaco Hotel, a Kimpton property, most of these conservation efforts are in place. Guests will notice some; others occur behind the scenes. "We serve organic coffee and tea in our lobby during the morning, and in all our restaurants and meeting rooms," Nabil Moubayed, Monaco's general manager, said. "We have low-flow aerators in our faucets and low-flow shower heads. Cards explain linen-changing and towel re-use options, and there's a tasteful, maroon recycling bin in each room."

What Moubayed and Kimpton are still searching for is an appealing fluorescent light bulb for guest room lamps.

As an added green bonus, some Kimpton hotels have a free or discounted parking incentive for guests who drive hybrids, a program that the Monaco will have in place later this summer.

Here's what else, unusual and usual, is happening on the green front:

Four Seasons -- During its high season, the tony Four Seasons Jackson Hole (Wyo.) is replacing 7,000 plastic bottles of water left when beds are turned down in the evening with pitchers of local tap water. At the Four Seasons Boston, in a trial test with the firm Pure Allergy Solutions, five rooms were made allergy friendly to help guests who are bothered by airborne allergies. Four Seasons Maui recently had its oceanside hales (huts) renovated by the island's only hale builder, who uses no nails or screws, only natural materials.

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