For TV, NFL never rests

O, BY THE WAY

The Kickoff

June 26, 2007|By BILL ORDINE

When it was introduced a few years ago, the NFL Rookie Symposium was as anonymous a sports event as any. But anything that moves and says "NFL" seems to generate some sort of attention. ...

The NFL, through its broadcast partners and its own NFL Network, has done an impressive job of turning static events into viable TV programming. The NFL draft is certainly the best example, but we've also seen coverage of the scouting combine in Indianapolis and even the owners' annual meetings in March.

NFL Network is not planning a live broadcast of the symposium but will have reports on its Total Access show and be filming material for a documentary on rookies Amobi Okoye (Houston) and Eric Wright (Cleveland). But I wouldn't be surprised if the symposium showed up as live coverage on NFL Network in the future. After all, it would be one more opportunity to allow fans a behind-the-scenes peek at the league and, of course, to see and hear from draft choices. And what Baltimore fan couldn't use a little look ahead at pro football right about now?

bill.ordine@baltsun.com

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