Store Opening

March 25, 2007|By [CAROLYN PEIRCE]

Bra-la-la

8180 Maple Lawn Blvd., Fulton

301-776-6007; bra-la-la.com

Open 10:30 a.m.-6 p.m. Monday-Wednesday and Friday, 10:30 a.m.-7 p.m. Thursday, 10:30 a.m.-5 p.m. Saturday and noon-4 p.m. Sunday.

Lingerie is no longer intimidating in the comfort of the cozy shabby-chic lingerie shop, Bra-la-la, in Fulton.

The scent of lavender and a soothing fountain put shoppers at ease as they browse among tasteful nightgowns, plush bathrobes, silk camisoles and lacy bustiers. But the shop's specialty is bras that you won't find anywhere else.

"Our No. 1 objective is to provide services you can't get in department stores anymore," said owner Mary Jordan. Custom fittings in a personal set ting are the shop's priority. "A healthy fit gives you more circulation, less neck strain and less back pain," she said.

The "bra wall of fame" showcases everything from delicate lace pieces with embroidered flowers to Oprah's favorite heat-molding and lifting sys tem. All styles can be found in sizes fit for the flattest to the fullest.

The shop carries French labels such as Aubade, Le Mystere, Grenier and Lise Charmel as well as Melinda G's maternity and nursing bras and bras constructed with padding for women who have undergone a mastectomy. Prices for most range from $40 to $70, although a few, including one with Swarovski crystals, cost nearly $200.

For first-time bra shoppers, Bra-la-la offers mothers and daughters a comfortable and private setting away from the embarrassment of crowded shopping malls.

Baskets of french handmade soaps, bath salts and fragrances complete the boudoir setting.

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