Polk Audio promoting new line of products

BUSINESS DIGEST

March 16, 2007|By Stacey Hirsh | Stacey Hirsh,Sun reporter

Polk Audio, a Baltimore maker of loudspeaker systems, said yesterday that it is introducing a new line of products.

Traditionally a high-end electronics company, Polk Audio is hoping its new products will appeal more to the mass market. The products were designed with portability, convenience and access to the latest digital music sources in mind, said Paul DiComo, a spokesman for Polk Audio.

"Our hope is to reach consumers that we haven't reached before by building products that are on trend with what's going on in consumer electronics right now," DiComo said.

The MiDock Studio, for instance, will be a dock for any model iPod. With a black grille and white body, the MiDock Studio will be able to connect to a computer so that music can be updated while the iPod sits in the dock. The product, which comes out next month, is expected to cost $199.

A similar MiDock10 is already being sold exclusively at RadioShack stores, the company said.

Also coming on the market will be a high-definition radio and CD player designed to sit on a shelf or desk. This item, priced at $299 and expected out in May, will be sold exclusively through RadioShack stores.

The new line of Polk Audio products will also be available through the company's Web site, PolkAudio.com.

"Our vision is that Polk Audio Designs products will meet the needs of customers that we have not addressed in the past," Jim Herd, Polk Audio's president, said in a statement. "Specifically, we're thinking of those consumers who are not audio hobbyists but who comprise an important segment of the market. Our engineering group has applied Polk's core acoustic competence to product configurations targeted at emerging trends in audio-listening like iPod/MP3 players and the new radio formats."

Founded more than three decades ago by Johns Hopkins University graduates, Polk Audio makes loudspeakers and electronic components for homes, cars and boats. The company was bought in September by publicly traded Directed Electronics Inc., a California-based electronics company.

stacey.hirsh@baltsun.com

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