Notable Quotable

March 13, 2007|By CHICAGO TRIBUNE

We'd much rather have people think of us as Sex and the City than NYPD Blue or CSI: New York."

- GEORGE FERTITTA, a longtime advertising executive who has been recruited by New York City to revamp its "brand" at home and especially abroad; a new multimillion-dollar global marketing campaign will seek to change the Big Apple's image as a dangerous, expensive and impolite city

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