Tuning Out Grammys

Award Show Labors To Hold Onto A Fragmented Music Audience That's Drowning In Disposable Pop

February 11, 2007|By Rashod D. Ollison | Rashod D. Ollison,Sun Pop Music Critic

YOU KNOW THE Grammys are on shaky ground when viewers would rather watch pitch-challenged amateurs on American Idol than multi-platinum, even legendary superstars.

With recent ratings shrinking, the event advertised as "Music's Biggest Night" has become progressively smaller. The 49th annual Grammy Awards, airing live tonight, face myriad struggles: infinite audience fragmentation, competition from a glut of televised celebrity spectacles and the over-saturation of a pop culture whose disposability rivals Kleenex.

49TH ANNUAL GRAMMY AWARDS / / Will air at 8 p.m. tonight on CBS (WJZ-TV 13)

Award show ratings

In recent years, the Grammys have run in the same ratings pack as the Emmys and the Country Music Association awards, outdistanced by the Golden Globes and the Oscars. These are U.S. ratings for awards shows in the past year:

Oscars:

38.8 million viewers

Golden Globes:

20 million

Grammys:

17.6 million

Emmys:

16.2 million

Country Music Association:

16 million

Tonys:

7.8 million

MTV Video Music Awards:

5.8 million

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