Food, Festivities, Football And Federline

Super Bowl

February 04, 2007|By CHILDS WALKER | CHILDS WALKER,Sun Reporter

In an age when few events can galvanize our fragmented attention, the NFL's Super Bowl remains the nation's single biggest orgy of commerce, consumption and competition. Here's what the estimated 90 million viewers will be doing and seeing today:

The food //We'll spend $55 million to eat more than we do on any day but Thanksgiving. The Snack Food Association says 30.4 million pounds of chips, pretzels, nuts and popcorn will be consumed.

The ads // Pepsi and Anheuser-Busch are expected to run the most commercials, for which CBS is charging as much as $2.6 million for 30 seconds. A Nationwide Insurance ad featuring Britney Spears' ex-husband, Kevin Federline, has received the most pre-game hype, while one lucky customer is creating a Doritos spot.

Halftime // Prince's purple fetish would have fit nicely with a Ravens appearance,but, oh well. Fans of the pop star's funky 1980s classics may want to stay glued to their televisions lest they miss hearing doves cry.

The game // And, oh yes, the Indianapolis Colts and Chicago Bears meet for an actual football game. Tony Dungy of the Colts and Lovie Smith of the Bears are the first black head coaches to reach the Super Bowl. The Bears feature one of the league's stingiest defenses, led by linebacker Brian Urlacher, while the Colts have one of the best offenses, with quarterback Peyton Manning.

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