New In Paperback

December 31, 2006

The People's Tycoon: Henry Ford and the American Century

By Steven Watts

Henry Ford set off the consumer revolution by producing a car affordable to the masses, all the while lamenting the moral toll exacted by consumerism. He believed in giving his workers a living wage, though he was entirely opposed to union labor. He had a warm and loving relationship with his wife but sired a son with another woman. A rabid anti-Semite, he embraced African-American workers in the era of Jim Crow. This admirable biography of an extraordinarily flawed genius catches it all.

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