Ravens lead WJZ to a dramatic ratings boost

December 01, 2006|By Nick Madigan | Nick Madigan,Sun Reporter

The Baltimore Ravens' powerhouse season has sent fans flocking to WJZ's game telecasts, which last month showed a viewership increase of 59 percent over November 2005. That translates to an audience increase of 10.4 rating points, or 105,000 more households than were watching the games a year ago.

The Ravens' average viewership this season to date is 255,000 households, for a 25.1 rating. Sunday's game against the Pittsburgh Steelers drew a 30.4 rating, or 300,000 homes, the station's highest number for a Ravens game since 2003, said Donna Bertling, a spokeswoman for WJZ.

Ratings figures released yesterday by Nielsen Media Research show that the CBS affiliate still dominates the talk-show category with gabfests hosted by Oprah Winfrey, Maury Povich and Dr. Phil McGraw. Dr. Phil, the newest addition to the affiliate's chat lineup, took 60 percent of the audience for WBAL's Ellen DeGeneres Show.

FOR THE RECORD - An article about local television ratings that ran yesterday in the Movies Today section misstated the name of the station that broadcasts Oprah. It is WBAL.
The Sun regrets the error.

But the so-called ratings "sweeps" for November prove that WBAL, the NBC affiliate, continues to lead the local market overall, attracting more news viewers than Baltimore's other stations.

NBC Nightly News remains Baltimore's primary choice for national news, beating the CBS Evening News by more than two and a half ratings points, or 29,000 homes.


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