With a Click and smile

With more people giving online, a Baltimore-based ad agency hopes to Web site it created makes donating to 'Comic Relief' laughingly easy

November 15, 2006|By Jonathan Pitts | Jonathan Pitts,sun reporter

In a spacious, light-filled office high above the Inner Harbor, Ed Callahan leans back in a plastic chair, flips a fuzz-covered rubber ball from one hand to the other, and grins like a schoolboy.

He has reason to feel mischievous. It's not just that the atmosphere here at Planit Agency, the Baltimore advertising firm he co-founded 14 years ago, is fun, though given the pool table in the corner, the pulsing plasma TVs along the walls and the sprightly orange color scheme throughout the place, it qualifies as that. "If the space isn't enjoyable," Callahan says, "it's not as conducive to creativity."

On TV Comic Relief 2006 airs at 9 p.m. Saturday on HBO and TBS.

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