Most film companies stick trailers for their coming releases at the beginning of their DVDs. Is it fair that people anxious to watch The Da Vinci Code on their home TV are asked first to wade through coming attractions for three other DVD releases, including All The King's Men?
At least that DVD allows viewers to skip over the trailers if they want. Others are not so considerate, effectively disabling the skip function so that one has to watch the trailers to get to the feature. But when you've shelled out $25 to own a movie, should you have to sit through ads as well?
Actually, The Da Vinci Code offers a perfectly acceptable alternative to putting trailers at the beginning. Click on the special features icon, and among the offerings is a set of nine additional trailers for coming movies (including Ghost Rider and Spider-Man 3). That way, people watch the trailers only if they really want to.
Maybe the argument is that movie companies include trailers before the film to replicate the moviegoing experience as closely as possible. If that's true, they shouldn't bother. Otherwise, next thing you know, the DVD soundtrack will include the voice of that know-it-all sitting behind you in the theater, who won't stop talking to his girlfriend for the entire movie.