CW hopes young network, young viewers mix

September 20, 2006|By David Zurawik | David Zurawik,Sun television critic

As president of the new CW network, Dawn Ostroff has what some might call the mission impossible of network TV: attracting 18- to 34-year-old viewers to her channel.

That's the demographic everyone in television wants, but the rest of the TV industry is only part of the competition. With young adults, programmers must also battle -- or find ways to work with -- the Internet, which is claiming more of that audience's time.

On TV The CW network launches with America's Next Top Model tonight at 8 on WNUV (Channel 54).

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