Rouse returning to airwaves on WLIF

September 01, 2006|By Stephen Kiehl | Stephen Kiehl,sun reporter

Steve Rouse, whose two-decade run as host of Rouse & Company on WQSR-FM made him one of the most popular radio personalities in Baltimore, will return to the airwaves Sept. 12 as host of a new morning show on WLIF (101.9 Lite FM), the station announced yesterday.

Rouse, 55, who has been doing fill-in work on WBAL (1090 AM) and 98 Rock (97.9 FM) since his show was canceled last year, said he's excited about returning to Baltimore radio full-time. The new show, to be called Steve Rouse: Baltimore's Morning Show, will air weekdays from 5 a.m. to 9 a.m.

"It's what I've done all my life," Rouse said. "You have a tendency to miss that once you're not doing it. You miss that groove you get into and talking with people on the street and going out to different events."

The current WLIF morning show host, Greg Carpenter, will remain at the station as program director. Diane Lyn, who is currently heard on Carpenter's morning show, will join Rouse's show, as will traffic reporter Scott Parker.

Rouse said the new show will "kick it up a notch or two" while still playing the music WLIF listeners have come to expect. He doesn't have a long-term contract with the station but hopes to remain there for some time, noting he has two daughters about to enter college.

"Steve's a Baltimore radio icon, and when you talk about doing morning radio in Baltimore, Steve Rouse is at the top of the list," said Dave Labrozzi, vice president of programming for CBS Radio/Baltimore, which owns WLIF. "He's a genuinely good guy. People can pick up on that. He's not a fake. He's real."

Rouse has not had a permanent radio job in Baltimore since his WQSR show was canceled in May 2005 when the station switched from an oldies format to the Jack format, which features an expanded playlist and no disc jockeys. That station, heard on 102.7 FM, is also owned by CBS Radio.

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