The Monitor

August 17, 2006

THREADLESS.COM

What's the point? -- Threadless bills itself as a never-ending design competition. But it's unusual in its degree of interactivity: anyone can enter, anyone can vote and the winners' designs end up on T-shirts that are available for purchase. The designs are usually fairly quirky and often feature wordplay or in-jokes. Every week, the site chooses between four and six shirts to be printed, and the artists receive $2,000. The Chicago-based site started in 2000, and more than 450 designs have been printed out of more than 60,000 submissions, according to the site's press kit.

What to look for --If you become a member, not only can you vote (and comment) on design submissions, but you can also earn points (which go toward merchandise) for promoting the site. Also, site members who pay $200 to join the Threadless 12 Club receive 12 exclusive shirts per year.

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