`Superman' to get jump on holiday weekend

June 02, 2006|By SCOTT MARTELLE | SCOTT MARTELLE,LOS ANGELES TIMES

HOLLYWOOD -- Warner Bros. Pictures hopes Superman Returns will be able to leap an extremely long weekend in a single bound.

The studio has decided to move up the release of the film to June 28, getting a two-day jump on what for many people will be a four-day weekend, with July 4 falling on a Tuesday. It had been set to open June 30.

The decision was made with an eye toward the past successes of competitors' films, when Sony's 2004 Spider-Man 2 and Paramount's 2005 War of the Worlds opened early ahead of long July 4 weekends and did well in the weekend box office.

"It gives us the same opportunity," said Dan Fellman, president of domestic distribution for Warner Bros. Pictures. "When the Fourth falls on a Tuesday, many companies give their employees Monday off, so you have this enormous long stretch of very solid summer play time."

Scott Martelle writes for the Los Angeles Times.

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