Treat Her Right

Give Mom what she wants, even if she doesn't know what that is



SHE'S BEEN MORE THAN JUST YOUR MOTHER. Through the years, she's been your protector, your confidante, your cheerleader and your best friend. And in one week, it will be Mother's Day, the day to show your love and appreciation for your own mom, as well as for all of the other moms in your life.

This year, the average person in the U.S. is expected to spend $122.16 on Mom, an increase from last year's expenditure of $104.63, according to the National Retail Federation. And what are folks buying for all that money? Quite a bit.

"Consumers will be splurging on big-ticket items this year, such as special dinners or spa trips, anything to ensure that mom feels extra special," says the NRF's Kathy Grannis. "Consumers enjoy going out and spending their money on something that mom normally wouldn't buy for herself."

Overall, Americans are expected to spend nearly $14 billion on the holiday, including $2.8 billion on meals and $2.1 billion on jewelry, according to a recent survey by the NRF. Eighty-six percent of people intend to buy greeting cards, 68 percent of people will order flowers, 32 percent of shoppers will purchase gift cards or gift certificates, and 26 percent will pick up a book or CD for their loved one.

According to the NRF, the increases in spending can likely be attributed to the fact that people are tending to purchase items for all of the mothers in their lives, not just their own mothers.

Mother's Day is the busiest day of the year for long-distance phone calls and dining out, and it ranks as the second most popular day for gift-giving, behind Christmas, according to the International Mass Retailers Association.

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