U.S. military said to know of placed stories


WASHINGTON -- U.S. military officials in Iraq were fully aware that a Pentagon contractor regularly paid Iraqi newspapers to publish positive stories about the war, and made it clear that none of the stories should be traced to the United States, according to several current and former employees of the Lincoln Group, the Washington-based contractor.

In contrast with assertions by military officials in Baghdad and Washington, interviews and Lincoln Group documents show the information campaign waged over the past year was designed to cloak any connection to the U.S. military.

"In clandestine parlance, Lincoln Group was a `cut-out' - a third party - that would provide the military with plausible deniability," said a former Lincoln Group employee who worked on the operation. "To attribute products to `the military' would defeat the entire purpose. Hence, no product by Lincoln Group ever said `Made in the U.S.A.'"

A number of workers who carried out the Lincoln Group's offensive, including a $20 million, two-month contract to influence public opinion in Iraq's restive Anbar province, describe a campaign that was unnecessarily costly, poorly run and largely ineffective at improving America's image in Iraq. The current and former employees spoke on condition of anonymity because of confidentiality restrictions.

"In my own estimation, this stuff has absolutely no effect, and it's a total waste of money," said another former employee, echoing the sentiments of several colleagues. "Every Iraqi can read right through it."

Disclosures that the military used a private firm to plant stories written by U.S. troops in Iraqi newspapers have drawn widespread criticism.

The Pentagon has ordered an investigation, led by Navy Rear Adm. Scott R. Van Buskirk. On Friday, Army Gen. George W. Casey Jr., the top U.S. commander in Iraq, said he expected a report from Van Buskirk "in a week or so." Casey said that a preliminary assessment made shortly after the military's information operations campaign was revealed in a Los Angeles Times article last month concluded that the Army was "operating within our authorities and the appropriate legal procedures."

Military officials initially distanced themselves from the Lincoln Group's activities, suggesting that the company might have violated its contract when it masked the origin of stories placed in the Iraqi press.

On Dec. 2, Pentagon officials told Senate Armed Services Committee Chairman John W. Warner, a Virginia Republican, that all of the published materials are supposed to be identified as originating with the U.S. military, but that identification was occasionally omitted by accident.

But Lincoln Group documents obtained by the Times, along with interviews with military officials and current and former Lincoln Group employees, show that those who worked on the campaign believed that the media products would be far more credible if their origins were disguised.

Pentagon officials say that Warner was given the most accurate information the Pentagon had at the time. "Certainly, nobody was trying to deceive Senator Warner," said Bryan Whitman, a Pentagon spokesman, who declined to comment further on the military's role.

With the insurgency in Iraq flourishing more than two years after the American invasion, U.S. generals have come to believe that the battle for hearts and minds is as vital as the fight against insurgents. But of the handful of firms that have received tens of millions of Pentagon dollars to "level the information playing field," the Lincoln Group would seem to be a curious case.

The company had had little public relations or communications experience when it won its first psychological operations contract last year. Yet it has become one of the biggest beneficiaries of the information war, and has 20 Pentagon contracts, according to a company spokesman.

With considerable swagger, the Lincoln Group markets itself as a firm that can navigate the world's most hostile terrain. "While others may view these locations as `inhospitable,'" says a statement on the company' Web site, "we prefer to call them `challenging.'" Documents obtained by the Times show that the Lincoln Group is developing plans to expand its operations into Afghanistan under new Pentagon contracts.

Even in the face of a military investigation, congressional scrutiny and unwelcome media attention, the Lincoln Group's executive vice president, Paige Craig, wrote to his staff in a recent e-mail that the company remains "on the offensive." The Dec. 5 e-mail asserted that the company was "engaged in a morally just fight whose aim is to provide freedom to a fledgling nation."

Officials in Washington have long been frustrated by the clumsiness of U.S. government attempts to explain its policies to a global audience.

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