While most other big cities put national potato chip retailer Lay's at the top of their favorite list, Baltimoreans remain loyal to their regional brand.
Utz leads locally with $28 million in supermarket sales in the Baltimore-Washington area, leaving Lay's in second place with $11 million, according to a Chicago company that studies food trends.
Utz, produced in Hanover, Pa., is among such local favorites as Esskay bacon and Berger Cookies. And in this region, the chip has long been able to outsell Lay's potato chips, the national brand of behemoth Frito-Lay Inc. Lay's has successfully dominated the chip market in other cities throughout the country.
"I think it's a Baltimore thing," says Cathy O'Brien who grew up on Utz and will only buy the brand, "because you can't get Utz everywhere."
In other major markets, including New York, Miami and Los Angeles, Lay's was the top-selling potato chip for the year ending Oct. 30, according to supermarket data released last week by the Information Resources Inc. of Chicago.
Another market where Lay's didn't finish first was Philadelphia, where Herr's, another Pennsylvania potato chip, pulled in the most sales. Herr's ranked fifth in Maryland with supermarket sales of $1.8 million, according to Information Resources' numbers.
"Utz is indeed a Maryland institution and often thought of as a Maryland product," said Barry Scher, a spokesman for Giant supermarkets.
"Its always been a good seller because it's trademarked as a hometown product," Scher said
Maryland food companies Esskay meats and Berger Cookies also do well at Giant supermarkets in the Baltimore area because they're so well-known in the community, Scher said. And spice-maker McCormick & Co. Inc., of Sparks, says that its sales in the Baltimore-Washington region account for 15 percent of all Old Bay products sold in grocery stores nationwide.
National Bohemian (aka Natty Boh) has become such a Maryland-known beer that Todd Unger has made a business of selling products with the drink's logo on it, even though the suds haven't been brewed in Baltimore since1996.
Unger, who runs the Web site nattybohgear.com as well as a store in Fells Point and kiosks at four local malls, sells several products bearing the Natty Boh logo, including hats, mugs and bumper stickers.
Most of Unger's customers are from Maryland. "It's just part of Baltimore," Unger said. "The beer of Baltimore is Natty Boh."
