Bart Herbert, 50, company founder

October 31, 2005

Bart Herbert Jr., co-founder of a Baltimore company that helps patients navigate medical care, died of brain cancer Thursday at his Ellicott City home. He was 50.

Born in Ogden, Utah, Mr. Herbert graduated from the University of Utah in 1979. He received his Master of Business Administration degree from Emory University, and worked from 1981 to 2001 for AEGON -- moving in 1991 to Baltimore, where the Dutch insurance company's U.S. operations are based.

Mr. Herbert was among the founders in 2001 of PinnacleCare, a company that helps clients manage medical bureaucracy, research new treatments and arrange appointments. It is a leading provider in premium care, a movement that allows patients to pay more for a higher quality of medical attention.

"He really wanted to help people and do something better with his life," Mr. Herbert's wife, Janet Herbert, said of his decision to start the company. "He was so energized to get out of bed every day. They have helped a lot of people."

Mr. Herbert was chief executive officer of the company until his death. The company has its headquarters on West Pratt Street and offices in cities including New York and Chicago.

Mr. Herbert was a member of the Young Presidents' Organization, was a past chairman of YMCA of Central Maryland and a past trustee of the National Aquarium in Baltimore.

He was an avid runner and world traveler.

Services will take place at 10 a.m. today at the Catonsville Ward of the Church of Jesus Christ of Latter-day Saints, 4100 St. John's Lane, Ellicott City.

Mr. Herbert also is survived by two daughters, Elizabeth Herbert and Marjorie Herbert, both of Ellicott City; his mother, Everdina Herbert of Ogden; and two sisters, Wilma Vigel of Ogden and Rebecca Smith of Palm Springs, Fla.

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