Brushing teeth in a blink

Quick Takes

October 28, 2005|By MARY BETH REGAN

Sometimes an idea is so simple, it's overlooked - until a child gets involved.

Puneet Nanda, an entrepreneur in Los Angeles, hit upon the Fire Fly Toothbrush after playing games with his young daughter to get her to brush her teeth for the correct length of time.

He figured that she liked her flashing tennis shoes so much, why not put a time-activated blinking light on the brush? A fad was born.

Today, the Fire Fly Toothbrush is the leading toothbrush sold nationwide at Target stores. An adult Fire Fly also has hit the market. But even Nada admits it might be tough to get adults as excited as toddlers about a blinking brush.

Bottom Line: This is an easy way to remember to brush uppers and lowers for 60 seconds. But it's probably best for the under 10-year-old set.

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