Kevin B. de Leon, 50, bank vice president

October 16, 2005

Kevin B. de Leon, a former M&T Bank vice president and telemarketing expert, died of lung cancer Monday at Gilchrist Center for Hospice Care. He was 50.

Mr. de Leon was born in Cleveland and moved to Rosedale with his family in 1959. He was a 1972 graduate of Loyola High School and earned a bachelor's degree in business from Loyola College in 1976. He returned to Loyola to earn a master's degree in business in 1980.

He began his business career in 1976 as a sales representative and account executive with McCormick & Co., and worked there until 1978, when he entered Maryland National Bank's training program.

He worked for several years as a branch manager before joining the bank's marketing department in 1981.

Mr. de Leon was promoted in 1984 to assistant vice president and manager of the bank's 40-telephone operator telemarketing center in Baltimore, which was responsible for generating retail deposits and loans as well as supporting the bank's direct-mail and advertising strategies.

From 1990 to 1993, he was vice president and manager of Maryland National's customer service center and its staff of 80 that answered 1.5 million calls per month. In 1994, he was promoted to director of marketing and telephone sales manager.

He left the bank in 1996 when he took a position as senior vice president and director of telemarketing services for Bank Services Direct Corp. in Hunt Valley. In 1998, he became call center director for the Progressive Insurance Co. in Cleveland, where he worked until moving to Austin, Texas.

In 2000, he moved to Rehoboth Beach, Del., and joined Allfirst Bank, where he was manager of its Millsboro, Del., call center, until leaving M&T Bank, successor to Allfirst, in 2003 on a medical disability.

An athlete who had been a champion swimmer at Loyola High School, toured France by bicycle and had been a lifelong tennis player, he was diagnosed with lung cancer in 1999.

"He never smoked and was determined to beat it. He was a fighter who gave it his all," said his wife of nine years, the former Melissa Moynihan.

Mr. de Leon enjoyed teaching tennis to children in recreation leagues and was a member of the Greenspring Racquet Club. He also liked cooking Italian dishes.

He was a communicant of St. Joseph Roman Catholic Church in Texas, Baltimore County, where a Mass of Christian burial was offered Friday.

Also surviving are his three sons, Garrett T. de Leon, 7, Kyle B. de Leon, 6, and Luke W. de Leon, 4; his stepmother, Joan Bachtell of Hagerstown; a brother, Keith M. de Leon of Havertown, Pa.; and two sisters, Linda D. Burke of Roswell, Ga., and Lisa Strzelczyk of Reisterstown.

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