Crest, a leading brand in oral health products, is marketing a new alcohol-free mouthwash that promises to reduce plaque by 42 percent over simply brushing your teeth.
Crest Pro-Health Rinse has been in development for a decade, company executives say. It is significant because it protects against problems such as plaque and gingivitis without containing alcohol. Leading mouthwashes contain as much as 21 percent alcohol.
