WASHINGTON - With his second-term priorities stalling and his approval ratings in the doldrums, President Bush is making new efforts to reassure the public about the war in Iraq and the health of the economy, hoping to reclaim the support he needs to re-energize his ambitious agenda.
Bush, known for his flair for using his popularity and the powers of the presidency to define debates and push through his initiatives, has stumbled in recent weeks, raising doubts about his ability to accomplish key goals, including remaking Social Security and the tax code and enacting a new immigration policy.
The president's allies and some analysts expect Bush to bounce back easily. But others say that Bush has squandered the first six months of this term and wonder whether he can reclaim enough lost momentum and public support to win his highest priorities.
Bush "has lost some control of the agenda and needs a new focus. This was the period of time where he had a chance to do something in his second term, and it hasn't happened," said John C. Fortier, who studies the presidency at the conservative American Enterprise Institute.
Fortier said Bush needs an entirely new theme that can capture the public imagination and spark renewed enthusiasm - feats that he's failed to accomplish thus far this term.
The president "can make some good arguments about the economy and Iraq, and he's right to make the best case, but these are not earth-shaking changes that will grab people's attention and win him support," Fortier said. "It's not going to help him much if it's not something people can rally around that can really change the focus and create a proactive theme for Bush."
The president began shifting his message yesterday, using his weekly radio address as an opportunity to show that he's concerned about the bloody conflict in Iraq and people's economic woes. Even so, he argued that his policies have yielded great progress on both fronts.
"We have good reasons to be optimistic about our economy," Bush said in the address, which aides described last week as his first salvo in a comprehensive effort to sharpen his focus on the public's two top concerns. "We need to work together to ensure that opportunity reaches every corner of our great country.
"We're also keeping you safe from threats from abroad," Bush told his audience. "By making their stand in Iraq, the terrorists have made Iraq a vital test for the future security of our country and the free world. We will settle for nothing less than victory."
Bush will amplify the themes in his public appearances this week, including a Wednesday speech on energy policy and the economy at the Calvert Cliffs nuclear plants in Lusby, Md., and a Friday meeting and news conference at the White House with Iraqi Prime Minister Ibrahim al-Jaafari.
The new focus suggests a pivot from efforts Bush wanted to highlight in his second term - such as overhauling Social Security and the tax code - in order to calm public anxiety on issues that have dogged him throughout his presidency.
"If the core of your governing strategy is public support - and for Bush, it is - and your support is dissipating - and his is - then you've got to do something to deal with it. You've got to go to the issues that people really care about," said George C. Edwards III, a political science professor at Texas A&M University who specializes in presidential approval.
"The reality is the agenda of people is quite different from what [Bush] was talking about."
In some cases, Bush is actively turning away from what were to be the centerpieces of his second four years to rally support around the accomplishments of his first.
A case in point: Bush embarked late last week on a national effort to promote the benefits for seniors of the Medicare prescription drug benefit he pushed through Congress in 2003.
On the same day, he announced he was delaying the due-date for a report from his commission on reshaping the tax code until the end of September, likely pushing off any action until next year.
The president's aides deny that he is backing down on any of his priorities. They say that Bush is continuing to hold Social Security events - including one scheduled for Thursday - and say it is up to Congress to act this year on legislation to shore up the program.
Bush's allies say it's only fitting that the president would want to pause and focus his attention on issues that rank highest on the public list of worries. And they express confidence that Bush will have success in pushing his top priorities despite his drop in approval ratings and the slow pace of progress on Social Security and other agenda items.
Bush "concentrated a lot of his time and attention early on educating the public on Social Security. It's just a matter now of spending some time and a few of his press days on those issues that might be concerning people," said Charles Black, a veteran Republican strategist who often serves as an informal adviser to Bush.